How We Got 186 Leads for a Wedding Invitation Brand with Just ₹6,300 in Meta Ads (and Made ₹3.5+ Lakh)
June 23, 2025

₹6,300 Spent → ₹3.5 Lakh Earned (No Influencers, No Funnels)

Most people think Meta Ads are expensive. That you need a full funnel, high-converting landing pages, expert copywriters, and a big agency to generate sales. But what if we told you that one of our clients—InvitationStreet, a digital wedding invitation brand—generated over ₹3.5 lakh in bookings… 👉 Using just a ₹6,297.22 budget 👉 Without any fancy sales funnel 👉 Without a landing page 👉 Without even using a “real” ad creative Yup. Just a raw wedding invitation video posted as a messaging ad—with no CTA, no text overlay, and no editing. And it still delivered 186 warm leads. In this case study, we’ll break down exactly how this happened—so if you’re running a wedding, fashion, event, or local service brand, you can replicate the results (or call us to do it for you 😉). About the Client: InvitationStreet InvitationStreet is a premium digital invitation video brand based in India. Their Instagram feed is filled with elegant, high-trend invite designs for:
  • Weddings
  • Housewarmings
  • Religious functions
  • Anniversaries
  • Baby showers and more
Their typical clients include:
  • Couples planning their wedding
  • Parents organizing events
  • Small event planners looking for bulk invites
📍 Location: All India (majority buyers from metro & Tier 2 cities) 📱 Platform: 100% Instagram-based lead capture 💬 CTA: “DM to order” or direct WhatsApp messaging Earlier, they primarily worked with B2B clients—mainly event vendors and printing businesses who bought invitation designs in bulk. But after this campaign, they started receiving direct orders from wedding planners and retail customers as well. This shift not only expanded their client base but also opened up high-margin D2C sales. The Goal & The Limitations The objective was simple: Generate real inquiries from warm prospects during the peak of wedding season—without spending more than ₹6,500. But there were several challenges:

❌ No Proper Funnel

  • No landing page or lead form.
  • Leads had to DM or message directly from the ad.

❌ No CTA in Creative

  • The ad was literally a simple reel of an invitation video.
  • No headline, no discount, no hook.

❌ Minimal Copy Guidance from Client

  • Despite recommending basic ad structuring (text overlays, caption copy, CTA buttons), the client chose to “keep it simple” and test it as-is.
Still, we believed that with the right targeting + campaign objective, it could work. Spoiler: it really did. The Ad Strategy Blueprint (Step-by-Step Breakdown) Even without a strong hook, CTA, or funnel, the campaign delivered because we focused on the fundamentals that Meta’s algorithm favors in 2025:
  • Visual-first content
  • Conversation-based optimization
  • Seasonality-based targeting
  • Audience-device alignment (especially on Instagram)
Let’s break it down:

📌 a. Campaign Setup: Simple but Smart

  • Objective Chosen: Messages (Conversation Goal) This allowed us to skip complex landing pages and instead focus on driving Instagram/WhatsApp conversations — where most of InvitationStreet’s conversions already happen.
  • Optimization: Highest Volume Meta optimized delivery for people most likely to start a chat, not just click.
  • Ad Format: Single video post (no copy or CTA) Just a clean, aesthetic wedding invitation reel playing on loop.
🖼️ Here’s the Meta Ads Manager screenshot with final numbers:
🎯 186 messaging conversations 💰 ₹33.86 per conversation 👀 Reach: 31,441 📣 Impressions: 51,108 💸 Total Spent: ₹6,297.22

🧠 b. Targeting Strategy: Precision at Low Budget

  • Location Targeting: Tier 1 + Tier 2 Indian cities Delhi, Mumbai, Lucknow, Bhopal, Indore, Jaipur, Ahmedabad, Pune
  • Age Group: 20–35 The sweet spot for brides, grooms, and wedding planners.
  • Gender Focus: Primarily Female This was based on past audience insights and Instagram DM behavior.
  • Placement: Instagram Feed & Stories only No Facebook, no audience network—just focused where InvitationStreet’s audience actually browses.
📍Here’s the Ad Set screen from Meta:

🎥 c. Creative Strategy: No Script, Just Aesthetic

This campaign proves a great-looking product sells itself—especially in the wedding niche. We used:
  • One clean, 15–20 second video showcasing a sample invitation design
  • No voiceover
  • No text overlay
  • No “Learn More” or hard CTA
It wasn’t even created as an ad—it was a repurposed reel. But it worked because:
  • It felt native to the feed
  • It triggered aspiration without selling
  • The product itself was highly relevant and scroll-stopping

📅 d. Timing & Budgeting

  • Campaign Period: November 2024 – January 2025 Right before the Indian wedding season peaks
  • Daily Budget: ₹200/day Simple and sustainable
  • Bidding Type: Automated Let Meta do the heavy lifting through conversation optimization

The Performance Breakdown (With Real Data)

Now let’s decode what this ₹6,297 campaign actually delivered. Here’s the full performance summary from Meta Ads Manager:
Metric Value
Total Conversations 186 leads
Cost per Lead (CPL) ₹33.86
Reach 31,441 people
Impressions 51,108
Total Budget ₹6,297.22
Ad Placement Instagram (only)
Campaign Duration ~30 days
Landing/CTA Used None (Message Ad)
Sales Generated ₹3.5+ lakh revenue
💡 Let that sink in: A simple ad with no headline, no CTA, and just a video—brought in 186 warm conversations and paid for itself 50x over. This kind of return is rare, and it worked because the product was visual, the season was peak, and the intent was high.

What Made This Campaign Work (Even Without a CTA)

Let’s break down the factors that made this campaign outperform expectation:

✅ The Invitation Looked Like Instagram Content

No ad-feel = no resistance. Users didn’t scroll past it—they stopped, watched, and imagined their own name on the card.

✅ Message-Based Campaigns Reduce Friction

No website clicks, no forms—just one tap to open a conversation. Meta favors “conversions” like chats because it leads to better user experience. We leveraged this perfectly.

✅ Season Timing Was Spot On

We ran this campaign just before wedding invites are ordered—typically 1–2 months before the big day. That timing created high urgency, without us even needing to say it.

✅ Highly Focused Targeting

Instead of blowing the budget on vague keywords, we chose a narrow yet high-performing audience:
  • Women aged 20–35
  • Metro + Tier 2 cities
  • Mobile-first, Instagram only

Mistakes We Avoided (That Save Thousands)

While many wedding vendors run ads and burn budgets fast, we actively avoided the following pitfalls:

❌ Running Traffic Ads Instead of Messaging Ads

Traffic = people click and bounce. Messaging = people talk. The latter gets results for service businesses.

❌ Using “Click Here to Order” Hard-Sell Lines

We didn’t use any pushy sales copy. Instead, the ad created aspiration and invited curiosity.

❌ Wasting Budget on Facebook or Audience Network

Our audience lives on Instagram. No need to waste money elsewhere.

❌ Overthinking the Creative

Sometimes simple wins. If we had delayed the launch to “polish” the video, we might’ve missed the wedding season surge.

Client Outcome & ROI: From ₹6K to ₹3.5L+ in Orders

The most satisfying part of this campaign? The results weren’t just vanity metrics—they translated into real revenue for the client. Here’s what the client, InvitationStreet, gained:

💰 Direct Revenue Impact:

  • 186 warm leads over 30 days
  • Out of those, confirmed orders crossed ₹3.5 lakh+ (and still counting as of last follow-up)

🤝 New Audience Segments:

  • Before this campaign, InvitationStreet mostly served B2B vendors
  • After this, they started getting direct inquiries from:
    • Wedding planners
    • Brides & grooms
    • Parents planning events
This created a hybrid customer base—with both high-volume bulk orders and high-margin personal orders.

📲 Organic Growth & Brand Lift:

  • More profile visits, saves, shares, and story mentions
  • Increased follower count + IG engagement
  • More repeat DMs and referrals coming even after the campaign ended

Can This Work for You Too?

Absolutely. If you’re a wedding invitation brand, photographer, event planner, or local service provider—this strategy can work for you too. You don’t need:
  • Fancy copy
  • Expensive funnels
  • Influencer collabs
  • ₹50K+ ad budgets
You just need: ✅ A scroll-stopping product ✅ A smart campaign structure ✅ Timing that matches buyer urgency ✅ A simple “DM to talk” funnel With just ₹6,300 and one good video, we helped our client make over ₹3.5L—and the leads haven’t stopped.

FAQ

Q. What is the best campaign objective for wedding service ads on Instagram? 👉 Messages or Leads (form) work best. Messaging is lower friction and more personal. Q. Do I need a landing page to run Meta ads for digital products? 👉 Not always. If your product can be explained in 15–30 seconds, and you’re ready to chat on WhatsApp/Instagram, you’re good to go. Q. How long should I run my ad? 👉 Minimum 7 days to exit learning phase. But 20–30 days gives better optimization and lead quality. Q. Can Reels be used as ads directly? 👉 100%. In fact, this campaign used a repurposed Reel that wasn’t made for ads—and it crushed.
Want results like this for your own business? Let’s turn your product into a lead machine—no influencer needed. 📲 DM us on Instagram @muffleit 🌐 Or visit Muffleit.com to get started